TOIO, an Italian company founded in 2016, has quickly gained recognition in the world of sailing and technical apparel. While the company is relatively young, it’s built on more than 40 years of experience in the marine industry. Specializing in high-performance clothing for sailors, crews, and yacht clubs, TOIO recently attended the prestigious METSTRADE 2024 in Amsterdam. This was their first time participating in the world’s largest trade show for the pleasure boating industry, and it proved to be a success, bringing significant recognition for one of their standout products: the TOIO Deck Safety Shoe.
The TOIO Deck Safety Shoe, nominated as a finalist for the DAME Design Awards in the “Personal Equipment” category, has garnered attention for its groundbreaking design and functionality. At METSTRADE, the shoe stood out as a symbol of innovation, pushing the boundaries of what a sailing shoe can do. This recognition at such a high-profile event has helped solidify TOIO’s growing reputation as a company committed to improving the safety, comfort, and performance of sailors around the world.
The world’s first sailing safety shoe
The TOIO Deck Safety Shoe is the first-ever protective shoe made specifically for sailing, designed to meet the unique safety needs of sailors. Constructed from oiled nubuck suede, the shoe features a fibreglass toe cap that protects against impacts and compression up to 200 joules. Its sole, made from EVA rubber, is both lightweight and non-marking, ensuring that sailors can move swiftly across the deck without leaving unsightly marks or sacrificing traction. These design elements make the Deck Safety Shoe an ideal choice for anyone who works on the water, offering superior protection without compromising comfort and style.
One of the standout features of the shoe is its hand-stitched craftsmanship, which enhances durability and longevity, making it a reliable choice for the rigours of sailing. The shoe’s sleek and sporty appearance also ensures it complements the refined aesthetics that are synonymous with sailing culture.
A successful debut at METSTRADE 2024
METSTRADE 2024 was a significant event for TOIO, marking the company’s debut at this renowned international trade show. The response to their products, especially the Deck Safety Shoe, was incredibly positive. Attendees were impressed not only by the shoe’s innovative design but also by the practical benefits it offers sailors. The recognition and attention TOIO received at the event highlighted their commitment to innovation and excellence in the boating industry.
A legacy of innovation and excellence
TOIO’s roots are deeply embedded in the maritime tradition of Genoa. With decades of experience behind them, the team at TOIO continuously strives to push the boundaries of design and performance. Their commitment to sustainability, innovation, and quality is evident in every product they create, from sailing apparel to safety footwear. The success at METSTRADE 2024 reinforces their ambition to provide sailors with functional, high-quality gear.
A bright future ahead
With the recognition gained at METSTRADE and the overwhelmingly positive response to their products, TOIO is set to continue growing and expanding its presence in the boating industry. The Deck Safety Shoe has made a strong impression, and as TOIO continues to innovate, its influence in the global maritime market is sure to grow.
For more information on TOIO’s products and to explore their latest collection, visit their website at www.toio.com
