Danielle Churchman is the designer and founder of Brutalista Jewelry, and she truly incarnates her own brand.
Swedish by birth, Mediterranean by heart, she has a distinctly 80s-inspired style, a catwalk-worthy silhouette and a personality that can leave you folded in half with laughter, open-mouthed with admiration or (slightly) brutally offended.
A fashion designer by trade, she has elevated collections for many brands and launched her own Swimwear brand in 2008 with her then business partner.
Having learnt from past mistakes and the beginning fashion houses she worked with, she now runs her business entirely on her own terms. Like many solopreneurs, she does it all herself, and guess who her model is? Herself, of course. Her story, her brand, her rules.
Her story is one of fierce power and of reclaiming her path. Through loss, a serious diagnosis, ongoing follow-ups, burnout and heartbreak, she kept her head high and kept living, never compromising on living life fully and forever wearing her scars as boldly as her jewelry. This was survival through delusion, with enough tenacity to paint a grey sky blue. When life gave her lemons, she made lemonade, and that is what lives inside each piece.
“Brutal” in Spanish means cool, amazing. Like Danielle, Brutalista dares to be unfiltered, unapologetic and proud.
BRUTALLY YOU.
In a world where women have long been told not to ruffle feathers, and to play “nice girl “ that message is certainly revolutionary.
The name also nods to Brutalism, the architectural movement that rose from Europe’s post-war ruins with powerful structures and raw materials. The word comes from béton brut, French for “raw concrete,” whose texture, weight and imperfections were left on show. Danielle, too, has risen from the ashes more than once, held by friends and supporters, and sometimes entirely alone.
Each piece is handmade in Mallorca, in a studio in Sóller, or at her home, shaped by the island’s light and rugged landscapes.
Brought to life in spring 2026, Brutalista was born from a desire to work with her hands again and a reaction to years of polite, whisper-quiet minimalism. Quite frankly, this is jewelry that walks into the room before you do.
Every piece is one of a kind, and clients can commission their own through conversations with Danielle.
Gemstones found her by accident, through a chance encounter with a supplier. It was love at first sparkle, and the 80s girl in her never stood a chance. Amethyst, topaz, citrine and quartz now soften the architecture of the silver, each chosen for its character and energy.
She works in 925 and 930 silver, which ages alongside its wearer, and by popular demand now offers 24k gold plating too.
The marks of her hands stay visible, and for a self-confessed perfectionist, letting them remain has been its own small act of courage.
This winter, Danielle heads to Rome, one of the great capitals of fine jewelry, to learn traditional and advanced stone-setting. She will return with a full collection of earrings, bracelets, necklaces and rings, made for a particular kind of woman.
The one who is ready to take up space in a room, to raise her voice for what feels true, and to keep showing up despite what’s behind her. A Brutalista piece becomes her daily reminder: raw, imperfect, and powerful exactly as she is.
BE BRUTALLY YOU
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