An ever evolving Islander

Written by Jens Oomes

Written by Jens Oomes

Last April marked The Islander’s 28 years of existence. As any business owner will know, it’s nice to be a well established entity but by no means does that allow for complacency. With the wonderful team I have around me, we are constantly brainstorming about potential improvements for our advertisers and readers. 

It fills me with pride when we receive feedback from readers that they see The Island “everywhere”. In sales presentations, one has to be brief and to the point but claiming to be “everywhere” challenges your credibility. To be more precise, The Islander can be found in +100 pick up points on Mallorca, in all superyacht marinas of Menorca, Ibiza and the peninsula. Additionally we are in the Antibes International Yacht Club on the exclusive Billionaires’ Quay, also in the Capitainerie of Port Vauban and in a dozen businesses frequented by yachties in Antibes. More recently we have received the request from our advertiser Gruppo Cappuccino, to have The Islander displayed in all their Cappuccino and affiliated locations -such as the Lobster Club- all over Spain as well as in the prestigious resort of Gstaad. 

Online our website provides an immediate impression of whatever is new. When our readers have to be informed of time sensitive info, we don’t have to wait for our next beautiful printed issue to come out but publish it immediately online. All our articles are shared on Instagram and Facebook and in our very popular email newsletter, making sure our readers don’t miss out on anything our contributors and advertisers have to share. 

The reward for us is an ever growing audience that far transcends the shores of our island with a large following in Germany, Sweden, the UK and US where Mallorca is trending for all the right reasons. Another reward is, of course, our growing group of advertisers who understand they are building trust with a discerning and affluent audience by being repeatedly seen and telling their story in our beautiful publication. 

So as you can see, we’re all about taking action. So here’s my call to action to you: 

  1. If you’re interested in advertising in The Islander, reach out to sara@theislander.online to learn about the various possibilities we have on offer.
  2. If you don’t find The Islander in your favourite spot that is relevant to our readership, send me a Whatsapp. 

As Einstein said: “Life is like a bicycle, to keep your balance you have to keep moving forward!”

 

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