Sirena Yachts is experiencing steady growth, prompting the expansion of its yacht production facilities in Turkey. With a new shipyard in Yalova, the company is focusing on its superyacht line, starting with the 42 Steel model. This expansion brings the total workforce to 1,200 people. The Yalova site, known for its commercial shipbuilding, allows for efficient production, outfitting, and direct launching of yachts from the production halls.
Sirena’s growth strategy involves catering to various yacht sizes, from the Sirena 48 upwards, with a focus on maximizing space and features through partnerships with renowned designers. This approach has fueled double-digit annual growth since the brand’s launch in 2016, particularly in the US market. Sirena aims to provide yachts suitable for different stages of a client’s yachting journey, ensuring maximum space, usage, and benefit for each boat model.Â
