Drew Aaron and his wife Hana Soukupova are passionate art collectors and have been collecting together for the past 15 years. His professional background started in the paper industry, but living in NYC, he could not resist getting involved in high-end real estate development projects, interior design, architecture, and ultimately finance. After moving to Mallorca to raise their children in a more natural environment, they came to the understanding that there were no international contemporary art galleries, so they launched Gallery Red.
Drew Aaron owns Gallery RED, an art gallery that specializes in the works of renowned artists such as Warhol, Basquiat, Hirst, Richter, and Murakami but also in new emerging artists such as Elena Gual, Ivan Montaña or Toni Garau. The gallery boasts an extensive collection ranging from original prints valued at 10.000 EUR to canvas works priced at 10 million EUR. Gallery RED maintains partnerships and collaborations with several other galleries situated in various regions of Spain, including Barcelona and Madrid, each with their own distinct areas of focus and unique identities. Learn more about Drew Aaron and his journey as an art collector and gallery owner in this exclusive interview.
What inspired you to embark on your journey as a collector?
For me, my journey as a collector began with a fascination for the iconic works of Andy Warhol. As a young child, I was captivated by his art, and over time, I started collecting the most desirable Warhol prints. In the early 2000s, my budget led me to acquire some of the artist’s most prized possessions, including a Campbell’s Soup Can from 1968 and a Warhol Marilyn from 1967.
Our proximity to some of the most prominent art dealers and collectors in the Hamptons and Greenwich, CT, proved instrumental in developing our expertise as collectors. Our relationships with top-tier individuals in the art world helped us curate an impeccable collection, and we’ve since become astute collectors, putting together the right investment strategies for acquiring prized artwork.
Our clientele understands the importance of investing in art that not only holds cultural significance but also serves as a valuable asset.
Do people often inquire about your profession and investments?
I am asked this question nearly every day, and I am still searching for the right answer.
We are innovating all the time at The Lionsgate Group of Luxury so we can keep providing the best service in finance, art, and fashion to all our clients. We have a great team and a lot of new experiences coming up, which is very exciting. This month, we will be launching a new concept store that will provide Spain with some of the most sought-after and coolest collectibles, which are not even available in the major cities
of the country.
What is your philosophy on collecting and investing in art?
My philosophy is to never buy something that you do not love. It is important to wait for a day when the art market may experience a downturn and you will be surrounded by pieces that bring you joy. These pieces may no longer hold significant monetary value, but they will be treasures that you cherish and enjoy living with.
All markets have their ups and downs, but the key is to be a long-term investor and to believe in the value of the works that you are acquiring
