Sirena Marine is a prominent manufacturer that has developed yacht brands that combine the use of proven craftmanship, industrial manufacturing expertise, extensive engineering skill and experience, and the talents of world-class designers. Because the company is committed to creating quality yachts that can incorporate substantial customization, its brands, including Azuree, an award-winning sailing marque; Euphoria, the outstanding luxury sailing brand, and Sirena Yachts, a long-range luxury brand of power yachts, all have attracted knowledgeable and passionate customers from around the world, hailing from Europe, the U.S., Australia, and Asia. Sirena Marine has striven to create a winning recipe for yacht-building success, by adopting a five-point structure that applies in proper measure to every product the brands produce.
The company incorporates proven technology to achieve yachts that perform with a combination of efficiency and convenience, which leads to greater customer satisfaction. The Customers’ desires are naturally important in every build, so a degree of customization is critical. Sirena builds on a millennia-long heritage of Turkish shipbuilding tradition and keeps craftsmanship at the forefront of its processes to ensure quality at a high level.
Because we build quality into every yacht, our products are trustworthy—and let our customers go forth in confidence. Throughout the creation and sales of our yachts, the common thread is care, and this sincere devotion to customer satisfaction delivers value to all sides involved in every stage of each transaction. This philosophy for success did not just arise from theory, or a class in business school, but instead from experience and expertise.
This model could be used as a case study for the proper way to develop a brand in a highly competitive global market. The management team at Sirena Marine has understood from the beginning that the business must cater to a passionate and uncompromising customer base—people who share a passion for the sea: sailors and yachting enthusiasts. It comes down to this: Yachting is a sport driven by the heart as well as the head, and we knew we had to reach our customers on these critical levels: Our customers know what they are doing and make their decisions in an educated yet independent way.
When these customers are met by a brand that understands their knowledge level as well as the freedom they have to choose, they feel respected and valued. Because our prospective clients stay up to date on market developments and new technologies, they know what they should expect, and it’s our job to stay ahead of that curve and present fresh thinking and new ideas. That’s how trust and reputation are made to last. By investing in the brands, Sirena Marine shows its vision for designs that are timeless, and that also hold up in execution because the end products incorporate proven, established technology and materials that stand the dual tests of time and the marine environment.
Because our approach is oriented to the passionate customer, our investment in product development and in the process of the delivery of our yachts with attention to detail and treating customer needs first and foremost, we share in the dreams of our customers and ensure that they become reality.
