Joy Hutchinson, the design entrepreneur specialising in superyachts, continues to innovate with an all-new company rebrand. Yacht Furnishings by Eclipse is now Eclipse Yacht Furnishings. The newly launched website can be found at www.eclipseyachtfurnishings.com

The rebrand represents the successful entrepreneur’s tenacity and optimism despite the global COVID-19 pandemic. Bolstered by a new website and logo, Hutchinson is promoting the company’s digitalisation services with a #YachtieEssential promotion with 4ocean, a purpose-driven company whose mission is to end the ocean plastic crisis. Clients who hire Eclipse to digitise their superyachts will receive a gift basket of 4ocean products.

“Such times either make you or break you, and it’s up to us to decide,” says Hutchinson, who launched her first Florida yacht furnishings company, Made in the Shade, in 1978. “My team and I have made the conscious decision to tell our story of innovation, craftsmanship and client service. We look forward to exceeding the expectations of our clients as the global economy reopens in the coming weeks and months.”

Disrupting the superyacht furnishings industry
Eclipse Yacht Furnishings uses Prodim’s Proliner tool to measure – and ‘digitise’ – every onboard furnishing; anything that needs a stitch, from cushions to complete furniture to covers to awnings. High quality furnishings in any material or colour are created from the highly accurate digital files and then sent directly to the yacht wherever it is based in the world at the time.

Eclipse is the only US company to use the Proliner, 3D design and old-world craftsmanship to measure, make and install furnishings exclusively for superyachts. Eclipse is one of the first companies to fully master Prodim’s digital technology to ensure precise measurements of exterior and interior furnishings on superyachts. As such, Eclipse is disrupting the manufacturing of luxury products ranging from custom couches and sundeck cushions to awnings and pool covers.

With technical mastery and a team of artisans, Eclipse has earned its position at the upper echelon of the design world, on par with the Baccarat Bar at Harrods in London: The team who made the glass wall at the French crystal brand’s ultraglamorous drinking establishment used the Proliner to create the stellar effect.

“To be able to provide the best quality and service to their customers, Eclipse was among the first pioneers to use the Proliner digital templating technology in the canvas and upholstery industry,” says Zach Harris, Head of North American sales for Prodim Systems, which is based in The Netherlands. “Eclipse has mastered Proliner technology and combined it with craftsmanship to create things of beauty that meet the highest standards.”

The #YachtieEssential Promotion with 4ocean

Via the #YachtieEssential promotion with 4ocean, superyacht owners and crew who hire Eclipse to digitise a vessel will receive a gift basket that includes 4ocean products. Each gift basket represents more than 2kg of rubbish that has been removed from the ocean by 4ocean.

Eclipse clients requesting at least $1,000 in digitalisation services (that’s two areas of a yacht) can choose up to $100 worth of merchandise including signature 4ocean bracelets, reusable drinkware, a reusable straw, a sticker pack and an organic cotton t-shirt.

The #YachtieEssential gift basket will also include five washable Eclipse Yacht Furnishings masks featuring the company’s proprietary eucalyptus sheeting with a breathable, moisture-resistant covering.

“4ocean is thrilled to partner with such an innovative brand that is taking a unique approach to the yachting industry,” says David Phillips, 4ocean’s Director of Corporate Partnerships. “Our mission is to end the ocean plastic crisis and by working with the yachting community directly, we are able to continue raising awareness and generating support for our global clean-up operations.”

Fort Lauderdale, Fla., September, 2020