Charlotte and Linda met through their love for the Marine Industry. After 15 years in Marketing Management roles in the Industry Linda and her Yacht Surveyor.

Husband Martyn went sailing on their 50ft Bowman with two cats onboard. Four years and 14,000 miles later they decided to become landlubbers again and bought a house in Mallorca but at the time were still mainly based on the UK’s South Coast.

This is where the two lady marketeers met, when both working as consultants for Camper & Nicholson’s Marinas. Charlotte and Linda both started by consulting on the B2B side of the

business, writing market feasibility studies for CNM’s clients i.e. anyone who wanted to build a marina anywhere in the world. Charlotte’s role grew over 3 years of being in-house and she

became the interim Head of Marketing and Communications. Linda working remotely transformed their digital marketing and looked after the SEO and PPC for the Company and its marina portfolio.

“Our breadth of experience in the nautical world is so wide and varied – from Event Management through to Marketing Strategy and the strange science that is SEO.

We have an unmatched mix of skills in such a small team within the Industry. It means we have the capacity to deliver on pretty much anything thrown at us – whether business or marketing strategy to PR and social media.” Says Charlotte.

In 2018, having both moved on from Camper & Nicholson’s Marinas and undertaken various

marketing projects and consultancy roles they both agreed that the Marine Industry was where they wanted to stay. This coincided with Martyn and Linda’s decision to become resident in a lovely

Mallorcan Village in the hills not far from Palma.

“Our clients notice how well we work together and how our skills complement each others. However, most of our work is still for UK based companies. With Mallorca being arguably the most popular superyacht home in the world, it would be great to get more involved with Palma based businesses.” Says Linda

With Charlotte based in London and Linda based in Palma they are perfectly placed to best serve the Maritime, Marine, Marina, yacht and Superyacht Industries.

“With working knowledge gained over a number of years, we understand the vagaries of the industry and have already helped a number of clients to make a splash (and money) in just a year since our collaboration started.” Says Linda

Email or text M/Y Collective to get in touch to find out more about how we can work with you to achieve your business objectives with real marketing based on real insights.

charlotte@m-ycollective.com, +447792641367 linda@m-ycollective.com +447785253433