Our favourite lifestyle store in Palma! 

Everyone knows that fast-fashion is eating up the planet: the damaging effects of this hugely polluting industry are constantly in the news. This is the primary reason so many fashion-lovers, even the most fervent fashionistas of all, have started to favour sustainable brands. If you’re also looking for an eco-conscious alternative to get your fashion-fix then the truly sustainable fashion and lifestyle brand Ecoalf is the answer. Ecoalf is all about social and environmental commitment, not to mention beautiful high-quality clothing. Moreover, Ecoalf’s on-trend garments and accessories are – get this- entirely made from recycled materials yet boast the look and feel you’d expect from a luxury label.

As Ecoalf’s fashion-forward apparel is not only good news for our future but is also an influencers’ favourite, it has quickly become all the rage. The innovative Spanish brand has won oceans of prizes, such as a Condé Nast Traveler award for their ocean-waste sneaker, a Peta Award for their 100% VEGAN Collection FELDER, the Vocento Award for “The best business values”, a Land Rover Award (category of “Technology and Innovation”) and a European Environment Award, to name but a few examples.

Ecoalf flagship stores are located in Malaga, Madrid, Berlin and Barcelona. However, environmentally conscious fashionistas won’t have to travel overseas (and increase their personal carbon footprint!) as Palma’s ‘own’ Rialto Living stock a large selection of Ecoalf’s latest styles. What’s more, the store recently hosted a talk* by its founder, Javier Goyeneche, during which he explained that: “The concept of the brand came after the birth of my son, Alfredo. It’s then that I reflected upon the world we would leave to the next generation and my frustration with the excessive use of the world’s natural resources.”

Ecoalf’s style-laden garments are made using marine debris that have been fished out of our waters. This means that you can revel in the thrill of purchasing an envy-inducing new outfit and are effectively helping clean up our waters at the same time. Seriously, ladies, what’s not to love about that?

* Rialto Living regularly hosts inspiring talks on a wide range of topics. If you want to hear what they’ve got planned next, sign up to Rialto Living’s newsletter via their website at www.rialtoliving.com

Rialto Living, conveniently located on Calle Sant Feliu 3, is just a stone’s throw away from Palma’s STP and sells a wide selection of eye-catching super yacht must-haves. Have a snoop around and see for yourself. And if you make a purchase don’t forget to flash your STP (or other) entry card so you can relax in their leafy, oasis-like café and sip on a complimentary ‘cafe con leche’ before you head back to the boat.

Photography: Sofia Winghamre & Ecoalf