METSTRADE, the world’s largest B2B platform for the leisure marine equipment industry, has teamed up with Water Revolution Foundation as the non-profit’s first strategic trade show partner.

Water Revolution Foundation’s mission is to drive sustainability in the superyacht industry through collaboration and innovation. This is in line with METSTRADE’s focus on sustainability. The strategic partnership will benefit the maritime industry by making sustainable solutions more accessible, visible and verifiable.

One of Water Revolution Foundation’s key activities is to promote new sustainable technology and empower innovation – something very much in line with the various pavilions and innovation labs METSTRADE facilitates during its annual trade show. The two organisations will work together to promote and find sustainable solutions for the yachting industry – specifically to reduce its ecological footprint.

“It was great that we could count on immediate support from METSTRADE, right from the day we launched at its 2018 edition. They clearly understood what Water Revolution is out to achieve and why what we are doing is so important,” says Robert van Tol, executive director of Water Revolution Foundation. “For years, METSTRADE has provided the physical platform for what Water Revolution aims to promote in terms of technical solutions and stimulated the adoption of these.”

Through offering a platform for the industry, METSTRADE also aims to connect the people behind the many initiatives in the global industry and activate them to join forces and make a bigger effort together.

“We’re keen about sustainability and when we heard about Water Revolution’s mission to reduce the ecological footprint of the superyachting industry, the question wasn’t whether we should support the foundation, but rather, how. This partnership will work both ways. METSTRADE has been a strong B2B platform for many years and we can now utilise this position to help accelerate the shift,” says Irene Dros, maritime director of METSTRADE.

The METSTRADE team is constantly working to provide an exhibition environment which is as green and sustainable as possible. The first METSTRADE sustainability report will be launched during the 2019 show and will be updated every year after.