Dreaming of unforgettable vacations on-board glamorous yachts in stunning locations but not sure where to start? YOTHA, is a new charter company, making it simple to access luxury by harnessing the latest technology. Designed to help charterers, owners, captains and brokers work together to get the best and fairest deals, YOTHA is offers an innovative charter experience.

The seamlessly designed website and app means that charterers can manage all aspects of planning a holiday. Selecting the perfect yacht is made exceptionally easy due to real time yacht availability, high definition images, detailed descriptions and 360 degree virtual tours. The online booking process has been carefully designed so that when the preferred yacht has been chosen, charterers can liaise directly with owners to negotiate and agree on the charter rate with transparent and fair service fees, communicating directly and safely using the YOTHA platform. The YOTHA On-Board mobile app makes planning the charter seamless.

Whether signing the contract, uploading essential information to plan an adventure, seeking the captain’s advice on special anchorages, drawing inspiration from previous charterers’ experiences or accessing partner Quintessentially’s fantastic concierge services, YOTHA is designed for both a new generation of charterers and seasoned adventurers. It is about opening up the market and encouraging more people to charter yachts.

The YOTHA spirit is to create a community where all actors of the yachting market can meet on a platform where excellence is the only entry fee, and clients’ enchantment is the ultimate goal.

“I have listed my yacht with YOTHA because I think the digital approach will make chartering more accessible. We live in a digital world; when booking a holiday most people will look online, YOTHA allows you to do this and the app means you can manage the whole process from your mobile. It’s the luxury yacht charter experience for the 21st century.“

Owner of a +40m yacht in the Mediterranean.

“By creating a direct line of communication between charterers and captains, YOTHA makes chartering a unique and straightforward experience. Any questions you have can be answered directly by your captain who, after all, is often the most qualified person to answer.”

Bruno Testart, Captain of the COCO.

Established in Monaco, and with offices in Geneva, Palm Beach and Hong-Kong, YOTHA offers 24/7 support. The team knows how important it is for charterers to enjoy every second of their holiday and experience unique, precious and authentic moments. With a highly experienced team, exceptional partners and a 24/7 customer care department offering ultra-personalisation, meeting the needs and desires of charterers is YOTHA’s primary objective.

YOTHA has the highest standards of security for financial transactions: this ensures compliance with rigorous procedures to meet international regulations, capability of issuing a bank guarantee for the funds of owners or charterers and data is stored in a class three data centre in Switzerland.

Encouraging more charterers to experience yachting is essential for the industry. Brokers can also build a tailored charter itinerary for their clients using the YOTHA platform. YOTHA decreases its own commission to enable brokers to set their own commission. YOTHA offers central agents the opportunity to list and manage their yachts on the website. YOTHA takes care of the administrative and legal details including generating contracts, online signing of contracts and performing “Know Your Customer” (KYC) procedures. Central agents can be confident that the transaction being managed by YOTHA is safe, reliable and robust. YOTHA International is recognised and audited by FINMA – the Swiss regulatory authority of financial markets.

YOTHA has handpicked a selection of exceptional companies to partner with, from technical assistance and repairs, to logistics, fuel and insurance through to financial transactions and KYC procedures. YOTHA values working with partners who also place emphasis on excellence.

YOTHA charterers will benefit from complimentary Quintessentially services during their stay. Both owners and captains will also be able to benefit from Quintessentially’s services all year long. Each member will have access to a team of Lifestyle Managers, committed to delivering worldwide service excellence, from responding to everyday needs to fulfilling extraordinary requests. Quintessentially recommended addresses, anywhere in the world, will be accessible from the YOTHA On-Board mobile app. YOTHA is the preferred yachting partner for Quintessentially in France and Switzerland.

“We are absolutely thrilled to be partnering with such an innovative and user-friendly platform that will impact the way people charter yachts today, making it more accessible to anyone. Through this partnership, members will enjoy unparalleled levels of service and we are excited to be part of this journey.”

YOTHA was founded in 2016 by Philippe Bacou, a CPA specialising in international corporate structuring. After 15 years of chartering his own yachts and having participated in the creation of successful broker agencies, Philippe had the desire to offer an innovative platform to facilitate chartering through digital technology. He has progressively gathered a team of global yachting professionals and technology business experts to create YOTHA.

For more information, whether to charter or list a yacht or partner with YOTHA please contact on www.yotha.com +377 999 04 811 or download the app.