After closely analysing recruitment procedures for yachts, the creative minds behind Invisible Crew introduced a powerful innovation: the Yacht Crew USP Profile. Now fully developed and praised across the industry, it has become a game-changer for captains and managers alike.

“This makes my life so much easier and cuts down the time I usually have to free up to sift through dozens of CVs which mostly don’t match the criteria I’m looking for,” says Captain Klische of SY Artemis (ex Salperton).

What is the USP profile?

The Yacht Crew USP Profile is a powerful addition to the traditional CV and references. It offers yacht crew a platform to showcase their Unique Skills & Personality in a structured, time-efficient format. On average, recruiters can evaluate a candidate in just 13 minutes.

What’s included in a USP Profile?

The USP Profile includes four essential elements that go far beyond what a standard CV can offer:

1. Short video presentation – A quick insight into the candidate’s personality, communication, and presence.

2. Targeted cover letter – Answers to 10 concise questions about the candidate’s history and ambitions.

3. Skills test score – A knowledge-based test developed by experienced yacht industry professionals.

4. Personality profile – A remarkably accurate breakdown of character traits and communication style.

Why it matters for yacht recruitment

Recruiters can now practically “meet” a candidate before the first conversation. The USP Profile significantly reduces mismatched hires and helps build more cohesive, well-balanced onboard teams.

“When several captains asked us to profile their existing crew to improve teamwork and onboard communication, we knew this tool had real long-term value,” says Jens Oomes, founder of Invisible Crew.

Expanding the reach of USP profiling

Invisible Crew now offers USP Profile creation not only for their own placement clients, but also for crew sourced via other agencies — at a fraction of traditional recruitment costs.

“We’re currently working with a major crew agency to profile all of their registered candidates,” says Sheniz Carr of Invisible Crew.

More than recruitment: team building & development

The USP Profile is now also used by captains, chief stews, and managers to better understand the dynamics of their onboard teams. It supports:

• Enhanced communication

• Long-term team retention

• Efficient team building

All candidates placed through Invisible Crew’s yacht crew management and recruitment services (100ft and under, or any size) are presented with a full USP Profile.

“It’s simple: better crew profiling leads to better teams. And better teams make better yachts,” says Jens.