Performance brand ODLO has announced it will acquire the 60-year-old British sailing brand, Henri-Lloyd. The acquisition comes months after ODLO announced the acquisition of Janus – a merino clothing manufacturer. The company says this latest move solidifies the brand’s commitment to growth and scale through acquisition across its portfolio.
“We are excited about including Henri-Lloyd into our family of brands,” says Hugo Maurstad, chairman of ODLO’s Board. “It is an iconic brand with a proud history. Together with ODLO we aspire to further expand its product range and geographic footprint.
“Henri-Lloyd and ODLO are both companies that originated from technical innovations in outdoor sport apparel and they will complement each other going forward.”
Sixty years have passed since Henri-Lloyd’s founder Henri Strzelecki set out on his journey to create the world’s best and most durable waterproof clothing. A visionary whose ideas were matched by his determination, Strzelecki created several world-firsts within technical clothing that have today become industry standards. These include seam taping garments for waterproofing and the invention of the nylon non-corrosive zip.
“By leveraging ODLO’s comprehensive infrastructure, we can concentrate investments towards the Henri-Lloyd brand and its customers while progressing on the ambitious sustainability agenda of all brands within ODLO International,” says Knut Are Hogberg, ODLO CEO. “We warmly welcome the Henri-Lloyd team to the ODLO family and look forward to working together going forward.”
Henri-Lloyd is the technical clothing partner for both SailGP Team GBR and INEOS Britannia. It looks forward to continuing to develop those relationships. The team will remain located in the UK in its home city of Manchester.
“The acquisition of Henri-Lloyd by ODLO opens up tremendous opportunities for the brand to reach its true potential to the benefit of all shareholders, both current and future,” says Hans Eckerström, chairman of the board, Henri-Lloyd. “Joining a family of successful companies that share values and goals will accelerate our growth. Most importantly that journey will be based on quality, innovation and striving for sustainability – principles that the Henri-Lloyd team hold dearly.”
