The economic impact of Land Rover BAR – the British America’s Cup team – on the UK has been valued in the sports team’s first year of operation.

Ben Ainslie’s decision to base the team in the UK, supported by the first round of the 2015 Louis Vuitton America’s Cup World Series (ACWS) hosted in Portsmouth, has resulted in:
– £47m economic impact (in Gross Value Added (GVA) terms) to the UK;
– £59m media value (in advertising value equivalency (AVE) terms); and
– 730 full-time equivalent (FTE) jobs created across Great Britain.
Ben Ainslie, Team Principal and Skipper, Martin Whitmarsh, CEO and Sir Keith Mills, Director of Land Rover BAR and Chairman of the Louis Vuitton America’s Cup World Series, Portsmouth presented the detailed figures.
The economic impact report was prepared by KPMG.
Ben Ainslie commented: “Land Rover BAR’s primary goal has always been to bring the Cup home to Britain. At the same time, we set ourselves the goal of building a long-term sustainable, diversified business, creating a Motorsport Valley effect to bring technology, innovation and high quality jobs to the UK. It’s great to see from the KPMG report that we are really starting to have a positive economic impact within the UK.”
www.landroverbar.com/en/home.html