SuperYacht Times caught up with Giacomo Massi, System Engineer from Videoworks, at the METS show this morning, who discussed the company, future products, and the importance of being present at METS.
In regards to Videoworks’ current projects, the recently launched ISA 140’ Silver Wind, is amongst their most complete. Although Massi insists the ISA 140’ is not the most complicated project the company are capable of, he goes on to explain that the complexity of any project is in the hands of the owner, and what the owner himself wants.
He says, “It depends a little bit, but usually our systems are mostly complete, so there is always the control of the entertainment, audio and video by a single device in each area of the boat, and you can control everything.” He continues, “It’s the whole part of what the client wants. He wants something very easy to use, he doesn’t want to push buttons. He wants easy and reliable.”
Currently with offices and facilities in several locations in Italy, Massi discussed the goals for the company in the future. With a significant project in China currently in progress, Massi comments on this as well as on the company’s Italian based business. He states, “We are working with all the major companies in Italy and we have consolidated relationships with them. Now we are going abroad. We are trying to expand a little bit, step by step.”
In addition to an expansion of location, Videoworks’ future product line is also set for expansion, with a new Google Glass System to be introduced with software signed by VideoWorks. Massi comments, “You can control everything by voice, so the crew are able to have free hands.” This system is currently being tested after the team presented it at this year’s Monaco Yacht Show, though Massi states that despite the technological progression, after sale support as well as reliability and integration are still the key factors that make up the business.
Currently in Amsterdam at METS, Massi concludes with his thoughts on the event. “It’s a very technical trade show, so it’s important to be here. Our most important competitors are also here, so you must be here, too, to position the brand and to let our clients see the technicians, and we also meet our partners here. In terms of marketing and communication Monaco and Cannes and Fort Lauderdale are the boat shows to attend, but for the technical guys, this is the show.”